M - M&M's.
Singles loathe Valentine's Day.
So, unlike all the posh chocolate brands, M&M's are going to celebrate it differently.
Awards:
Crystal Winner - Ad Stars 2022 - 
Use of Special Events, Stunt/Live Advertising.
Finalist - Ad Stars 2022 - PR.
Finalist - Ad Stars 2022 - Media.
Finalist - Ad Stars 2022 - Integrated.
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